Playbooks, checklists, and post‑mortems for teams planning a hosting move, a CMS replatform, or a domain change. No fluff — the exact steps we run in production.
The exact 10‑step playbook we run on every migration to keep organic traffic flat (or up) through cutover — and the two mistakes that cause 90% of ranking drops.

Replatforming is the highest‑risk SEO event in a site's life. Here are the six failure modes that cost teams 30–60% of organic traffic — and how to neutralise each one.

Slow TTFB, weekly outages, throttled databases, silent backup failures — the seven symptoms that mean your host is the bottleneck, not your code.
